We all know that both content and backlinks are great for increasing your rankings within Google, but have you really thought about what you need more of? We all know that if you build high quality backlinks you will increase your rankings, but you need quality content in order to rank for specific keywords. So is this like a “What came first, the chicken or the egg?” situation? Not really! Writing content is something that isn’t the easiest thing to do, but you can publish 10,000,000 words overnight and not get any sort of penalty as long as all your content is seen as unique. If you build just 10,000 backlinks overnight, you’ll likely see some sort of penalty and you might as well start all over with a new domain lol.
Websites that have massive amounts of content always outrank, and outsell, their competitors who rely solely on PPC ads to bring in traffic. This is because a website that has a lot of content is likely getting plenty of free traffic from the search engines. Sure, you can build up a quality backlink profile, but how long do you think that will take? I usually tell people to work on their backlinks, then write content as long as you can until your hands hurt, then look for more backlinks lol
It’s not just Google either, every search engine loves content and will rank you better for it. Google is the most advanced search engine that people target because it has the predominant market share, but the smaller search engines sometimes rank you solely for what you have written! Content brings people in, keeps them reading, and can encourage them to buy.
Below I’ve written up a few reasons you should focus on your content more than your backlinks, and they are:
Google loves content, so write it for them!
Google wants to see a lot of quality content so they can show their visitors looking for such content. If you’re writing up more content, and focusing less on your backlinks, you will see that Google will send you a decent amount of traffic over time. I’m not saying that you should only be writing content and never build a single backlink, I’m saying that you need to focus on your content now and worry about backlinks over time. The amount of high quality backlinks for your website are limited due to you now needing niche specific links aimed at your website. Your content on the other hand isn’t limited because you can write up 100 different articles about the same topic and get traffic from a lot of them throughout the lot through all the various search engines. Sure, one article will rank in Google, but the algorithm on Yahoo! and Bing might like different articles and rank those instead.
Backlinks come naturally
If you’re writing up great content, and marketing your website, you will naturally acquire backlinks over time due to people starting to talk about you. You could do this, but it will look fabricated due to you asking “Has anyone ever heard about domain.com? They’re amazing!” lol
The search engines want to see natural backlink profiles, which means you won’t be getting 1,000 profile backlinks aimed at your homepage over night. You’ll be building quality backlinks over time, due to the content going viral or you pushing it through PPC platforms such as Adwords or Facebook ads.
And think about it, you can always outsource the backlink building to a credible company, but your content might need to be written in a specific way that only you can do
Stop forcing your rankings
Every day I hear someone complaining about a backlink service that ruined their rankings, but I laugh because the person didn’t have to purchase the service in the first place lol. The buyer complains about the decrease in rankings, but they usually don’t understand fully what they’re buying, and the seller has to complete everything they offer or most sellers will complain about incomplete work. You need to know what you’re doing if you are purchasing SEO services for your website, and the same can be said about your content. If you don’t know what you’re writing, people will notice and so will Google, and you won’t see much in terms of return traffic or increased rankings.
When you’re always building backlinks, you’re just trying to force your rankings to the top, and Google will notice what you’re doing if you do even the slightest thing wrong. Writing your content only has one rule, don’t keyword stuff, and you’ll be fine. Even if you were keyword stuffing, and later figure out you need to fix it, you can just go edit your content and everything will be better. With backlinking, if you mess it up, it will take months of work to remove all the negative links. You can use the disavow tool, but who knows how much Google will appreciate you devaluing hundreds of thousands of links overnight. Sure, it’s a tool to disavow backlinks, but are they really going to boost you to where you deserve to be if you hadn’t built all those pointless backlinks in the beginning? Probably not, so focus on your content and less on increasing your rankings by purchasing backlink services.
Your readers can’t share your backlinks
Yes, people can share your posts on 3rd party websites, and they will share your links if they are there. The reader wouldn’t have wanted to share the page at all if you didn’t write up some great content through People share your content, not your backlinks, so focus more on writing up amazing content and less on building up your backlink profile. Your link profile will need to be built over time since quality will always trump quantity, so focus on your content ever single day and work on your high quality backlinks for maybe an hour out of every day. If you’re getting a few high quality backlinks each day while publishing 10,000+ words of content to your website, you will see a massive increase in rankings.
I’m not saying that you need to focus on your content 100% of the time and never build a link for yourself. I’m saying that you will need to focus more on your content and less on your actual link building becuase there really isn’t enough time in the week to fill with backlink building, unless you’re targeting garbage links from forum profiles lol. So, write up amazing content and publish it to your blog or website, and when you hit that 10,000 word mark you can now search for some great places to put backlinks.